Who we are
We are an innovative team with years of proven record both in academia and practice who aim to disrupt the handmade carpet business through digital technologies in order to globally protect and promote Persian carpet, which struggles to keep the centuries-old industry alive.
In fact, disruption through digital innovation leads to the emergence of new generation of start-ups in many different fields which transform traditional value chains either by directly competing with incumbents or seeking to partner with or sell their services to incumbents.
We were thrilled by the success of these start-ups who reframe customer’s value and that is how the idea of Chamrosh Technology evolved to leverage digital innovations and transform handmade to smart carpet.
We are inspired to extract the most value from digital technologies by developing new theories, methods, and models in order to learn, practice, define and find our position in handmade carpet field as one of the most traditional business.
CHAMROSH is a bird in Persian mythology with the body of a dog and head and wings of a bird. It is said to live on the summit of Mount Alborz and is sent by an angel to snatch invaders and drop them from mountaintops in order to protect the Persian Land.
Chamrosh Technology transforms handmade carpet to smart carpet by leveraging the power of brand story through digital technologies including IoT, blockchain, and platform in order to win the minds and the hearts of handmade carpet fans who cherish the inherent value of this essential manifestation of Persian culture and art. We establish a platform to connect potential carpet buyers with the luxury carpet weavers through Information Technology and enable the buyers to verify the authenticity, determine the origin and cherish the digital story of a carpet via video and pictures from the time weaving starts.
Business Philosophy
Art of weaving and background
For centuries, Persia has been famed as the major center of carpet weaving and established the standards of architecture design, miniature painting, and textile production. Carpet-weaving is undoubtedly one of the essential manifestations of Persian culture and art, and dates back to 500 B.C., during the Achaemenid according to evidence such as the 2500-year-old Pazyryk carpet. Though carpet production is now mechanized in many areas, the traditional handwoven carpet still has wide appeal throughout the world as a valuable masterpiece with a much higher price compared to machine made counterparts.
The price of a handmade carpet is also determined by a number of factors including its origin, size, design, age, purchase value, the materials as well as a brief history behind. Some traders document all these and issue a certificate of authenticity which can even be attested by international inspection companies. However, platform business, blockchain, and IoT can offer a game-changing solution and disrupt handmade carpet business by bringing transparency and trust to the supply chain, dealing with counterfeiting and increasing customer engagement.
