Chamrosh and BlockTac team have reviewed the business and technical aspects of forming a strategic alliance in a meeting at IESE Business School in Barcelona on October 17, 2018. BlockTac is a Spanish startup founded in 2018 and run by Enrique Lizaso and Francisco Guillén, which offers solutions in anti-counterfeiting protection in a number of industries including Drugs, Food & Beverages, Apparel, and Education through its in-house technology, built on a mixture of Blockchain, Cloud Computing, and mobile apps. BlockTac will be the technical partner of Chamrosh to develop a unique technology in order to transform handmade carpet to smart carpet. Chamrosh will be the business development partner of BlockTac to expand the technology in different domains and promote it in other markets including UK, North America, and the Middle East.
The paper titled “A Rhetoric of Smart Carpet in the Age of Disruption” was presented at the Eighth International Conference on Ambient Computing, Applications, Services and Technologies in Athens, Greece, November 2018 and selected on the basis of its contents and specifically for lending to interesting extended work. The authors are invited to submit an extended version to the International Journal On Advances in Internet Technology, Volume 12 Number 1&2, 2019.
The original paper discusses how the luxury goods industry has experienced evolving consumer preferences and emerged from innovation and growth in the sharing economy and driven by digital technologies
Further, the paper explores the role of digital technologies including the Internet of Things (IoT), blockchain and platform models, to disrupt the luxury industry and suggests a novel framework to transform handmade carpet to smart carpet and co-create brand with stakeholders and potential customers. This is considered to be the first case study in the luxury industry which discusses the practical application and integration of IoT and blockchain in branding. A copy of the paper can be downloaded from here.
Bradford University School of Management conducted a seminar on Digital Disruption in Financial Services (DDFS) by inviting Amirhossein Roshanzamir on Tuesday, 23rd October at 14.00 hrs (GMT). In this seminar, Amir discussed how technological innovation including platform, the blockchain, IoT, big data, cloud and social media disrupted financial services and generated new business models to create and co-create value and revenue.
He indicated that digital disruption is taking place at a high speed and banks and financial institutes need designers, programmers and creative thinkers to deal with this trend. Amir also argued that “Design Thinking” and “Fintech” must be embedded in the curriculum of business schools to educate the next generation of talent. In questions and answers section, Amir encouraged undergraduate students and young generation to explore the possibilities for launching their own start-ups rather than taking stable jobs.
In a peer review workshop conducted at Bradford University School of Management on September 29, 2018, Amirhossein Roshanzamir introduced Chamrosh Technology business model and how this new startup is aiming to transform handmade carpet to smart carpet through digital technologies including IoT (Internet Of Things), blockchain and platform.
Chamrosh Technology whose vision is to become a global platform to protect and cherish the legacy of Persian art and culture was inspired by a character in Persian mythology with a body of a dog and head and wings of a bird. Chamrosh is said to live on the summit of Mount Alborz and is sent by an angel to snatch invaders and drop them from mountaintops in order to protect the Persian Land.
The EMERITUS Institute of Management and the EMERITUS Network
Amir discussed about his conceptual model with three notions; Emotion, Innovation, and Co-creation to address these dilemmas and reviewed the feedback he received from Prof. Kevin Lane Keller of Tuck School of Management and Prof. David Rogers of Columbia Business School on this framework.
As a former participant from EMERITUS’ Digital Marketing and Digital Strategy cohort, Amir also shared his journey on how attending these two courses have exposed him to cutting-edge knowledge and helped broaden his horizons to seize opportunities for digital leverage.
The recorded webinar is accessible in here. #startups#digitalmarketing #marketing #marketingstrategy #branding #emeritusnetwork#grateful #thanks #brandingandidentity #entrepreneurship #continuingeducation#executiveeducation
The paper argues that most of the start-ups have challenges in building up their corporate brand as they have no resources, such as money and internal structure, nor do they have customers or even a consistent idea how the end-product should look like. Having a strong brand enables start-ups to increase their visibility and ensure a certain level of quality which ultimately increases their chance of success.